
I love to watch a runway show as much as the next girl. Okay, I probably like to watch a runway show way more than the next girl. Still, I always remind myself that runways are theater and showmanship and fantasy and fun but most of us are not going to walk into the grocery store in boyshorts. At least not this mom of teens. The real runway is the sidewalk – it’s about what real women over 40, 60, and 80 are wearing in their everyday lives.
And in case you think we’re all starting right out of the gate, at the smack-dab beginning of 2024 with all the new trendy stuff (January doesn’t count in resolutions and stuff. Everybody knows that), with all of these trends locked in and ready, you’d be wrong. Instead, we’re going to use lists like this one to get an overview of what we will be finding in stores this year, and shop/plan accordingly.
Or, you might decide you love nothing on this list and decide to sit this one out. That’s okay too.
Trends are important, as I always say, for that little freshness they bring to our wardrobes, like the squirt of lemon you add to your salad at the end. It’s missing a little something without it.
So now, let’s dive into the trends that are set to dominate the streets in 2024.
Wide Leg Jeans: Flattery and Movement
The trend that’s gaining momentum is all about embracing jeans with movement. Say goodbye to an overly snug fit and opt for a pair that allows freedom and comfort. Wide-leg jeans are still going strong, and that might be because they are a universally flattering silhouette that works for every body type and age group.


Cropped Jackets: Elevating Style with Ease
Cropped jackets are stealing the spotlight as a versatile piece that effortlessly adds a touch of sophistication to any outfit. Not only do they create waist definition without the need for belts, but they also serve as a chic layering option for both dresses and pants.

Stylish Flats and Trendy Sneakers: The Comfort Revolution
Comfort is non-negotiable, and 2024 is all about stylish flats and trendy sneakers. Whether you’re strolling through the city or attending a social event, comfortable footwear is a must. From elegant flats to fashionable sneakers like Adidas and New Balance, the options are vast, proving that comfort and style can coexist.


Large Neutral Bags: Practicality Meets Trends
Oversized bags are making a statement in 2024, offering both practicality and style. Choose a large neutral tote or bag that complements your hair color, ensuring it becomes a timeless investment piece. The simplicity of the design ensures versatility, making it easy to pair with a variety of outfits.


Statement Coats: Adding Flair to Winter Wardrobes
Beat the winter wardrobe blues with statement coats. Whether it’s an oversized faux fur, a favorite solid color, or a vibrant pattern, a statement coat instantly elevates your look and adds a playful touch to the colder months. Don’t let the winter doldrums get you down – embrace the joy of a standout coat.


Chunky Sweaters: Cozy Comfort with a Stylish Twist
Chunky sweaters are no longer reserved for a specific body type. The key is in the styling – whether it’s a little tuck or opting for a slightly shorter length, chunky sweaters can be flattering for everyone. Pair them with more tailored bottoms for a balanced and stylish look.



Bordeaux Wine: The Elegant Hue of 2024
Bordeaux wine, merlot, or oxblood – whatever you call it, this rich color is stealing the show in 2024. Versatile and elegant, Bordeaux works across various skin tones and adds instant sophistication to any outfit. Whether it’s a bag, shoes, or a full head-to-toe look, embrace this chic color.



Animal Prints: A Timeless Signature
Animal prints continue to reign supreme, with cheetah and leopard prints taking center stage. Adding a touch of animal print, whether through shoes, scarves, or jackets, remains a fail-proof way to elevate any outfit. As the saying goes, a cute outfit plus a leopard shoe equals a cuter outfit. That is not a saying. I just made it up. But it should be.



Comfortable Shoes: The Foundation of Style
Comfortable shoes, in various forms, are a prevailing trend in 2024. From boots and loafers to stylish flats and kitten heels, footwear is embracing both comfort and fashion. Kitten heels, with their walkable height and slingback styles, are particularly gaining popularity for their blend of elegance and ease.


Your Best Neutrals: Never Out Of Style
White is a key trend for 2024, as if colors could be trendy. White dresses, especially in lace or detailed styles, are leading the way. While white dresses are inherently timeless, this year’s emphasis brings a fresh perspective to the classic look. Additionally, identifying your best neutral – be it black, gray, or another shade – keeps us focused on flattering and not fashion-victim-hood.




2024 is a year of embracing trends that seamlessly integrate with the real lives of women over 40. These wearable trends offer a perfect balance of style, comfort, and practicality, ensuring that you look and feel your best every day.
Which of these trends is your favorite? And which will you be skipping? Let’s discuss in the comments!
Nada Manley says
That’s a great idea! There is always leopard in thrift stores! Thanks for the comment!
Nada Manley says
Hi Faith! You can join here! https://www.nadamanley.com/fnl/closetworkshop/signup
Faith says
Closet
Caryn says
Lots to like here! Thanks for the clear and helpful summary. I’d let go of my leopard stuff but will see if I can thrift anything new-to-me.