Shopping can be tricky at any age, but it becomes even trickier over 40. Whether we know exactly what we are looking for, but have no idea where to find it, or we’re in the discovery phase where we’re deciding how we want to look now, it can be a challenge to find brands that align with our personal style and offer special pieces that truly feel like us.
And that’s a critical piece of the puzzle, because here’s the secret about pieces that strongly align with your personal style. They can be timeless. If you have a dress or a jacket or a pair of shoes that is just so you, then that status transcends trends and makes the piece a permanent signature piece in your wardrobe.
That’s why it’s so important to know where to shop for those pieces. You only need 1-2 favorite stores to completely transform your style and your wardrobe, to inspire you and give you a fresh approach to building a style that you love.
Shop dozens of brands by personal style in this Personal Style Catalog
Today, I’m going to highlight some items from some of my fave brands from this catalog, representing different style personalities.
Femme Fatale
This personal style is glamorous, feminine, and has an old-world movie star quality about it. To find more Femme Fatale brands, click here for my full list.








California Casual
Easy breezy casual clothes with a coastal inspired vibe is what California Casual is all about. For more brands for this style, click on my list here.








Relaxed Natural
Effortless and casual style in natural fibers and usually neutral colors are the characteristics of this style. To find my full list of brands that cater to Relaxed Natural style, click here.







Minimalist
Clean lines and simple details in neutral fabrics define chic minimalist style. For all of my minimalist brand recommendations, see this list.






Modern Edgy
Part minimalist, part rock ‘n roll, edgy style is sleek and cool with a downtown flair. For all of my edgy brand recommendations, check out this list.




Boho
Interesting, eclectic, and feminine, boho personal style is one of the most popular. For all of my boho brand picks, click here.








For a full list of all of my favorite brands for the different Personal Style Types, click here.
What’s your favorite store or brand for finding items that feel like you? And did you discover a new favorite here? Let me know in the comments!
Leave a Reply