There are the brands that we reach for on special occasions… the Easter dresses and cocktail dresses and wedding guest dresses. And then there are the clothes we live in, the everyday hard-working pieces that make getting dressed effortless. These are the types of clothes I focus on in my Fashion Essentials Over 40 Wardrobe Guide.
At first glance they may seem a little basic, but what they do to your wardrobe is anything but. They can take a hot mess of a closet, full of mismatched trend pieces and questionable statement purchases, and make the pieces play together seamlessly.
But where do you buy these wardrobe magicians? The effortlessly easy, updated-without-being-trendy staples? You buy the best versions you can afford at brands that focus on quality construction, great fit, and a modern but not trend-focused look, like the brands in today’s video.
These are my go-to sources when I’m looking for perfect everyday pieces for my clients and myself, and they never disappoint. You might just find your next favorite brand here.
I am so thrilled to be partnering with Teddy Blake, because I’ve been recommending them to my clients for a while now. I have many clients who focus more on low-key quality and understated elegance, and who have no interest in designer labels. If this is you, Teddy Blake is your bag company. You’ll find the highest quality luxury handbags, handmade in Italy with the same materials at the same factories as high-end designer bags (Gucci, Bottega Veneta, Fendi), but at a price that is thousands less. Here are some of my favorites from Teddy Blake.
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And now, for the clothing.
You can shop all of these brands right here.
Don’t sleep on Target, as the kids say. It’s a great source for accessible and affordable basics that you can wear out and not treat too preciously. My fave brands to shop at Target include A New Day and Knox Rose. Skip the trend pieces if you’re looking for maximum versatility and shop their tees, stretch and straight-leg pants, and basic denim. You can find these picks here.
My top pick for shockingly affordable basics in luxurious natural materials, from linen to cashmere, silk to leather. The Mongolian Cashmere sweater, at $50, is a fan favorite on my channel, as is their iconic Irish linen shirt. You can find these picks here.
Effortlessly cool basics like tees, tanks, and loungewear in supremely soft materials, this brands is possibly best known for its bestselling tank, which can be purchased in moneysaving bundles of 3. You can find these picks here.
My fave source for comfortable organic cotton basics for the whole family, this is the place to find comfy tees, easy dresses, and other wearable styles for everyone in your life. You can find these picks here.
If you want an everyday uniform that is as elevated and chic as it is comfortable, look no further. Ripley Rader has become Internet famous for its signature wide leg pants in comfy high quality ponte knit, with matching tops. In addition to the wide leg version, there are now shorter versions as well as straight leg styles available. Make this your new everyday outfit. You can find these picks here.
Best known for its chic button-downs, this California cool brand now also makes easy dresses, pants, and other casual essentials. You can find these picks here.
My go-to for modern yet not crazy trendy denim, as well as seasonal staples like tees and shorts. They also make bestselling slides, totes, and crossbodies. You can find these picks here.
Frank & Eileen
This company first became known for its signature Irish linen shirt back in the 40s, and now it boasts a full line of effortless, modern but wearable wardrobe staples. The Cork jean is a cult classic. You can find these picks here.
This laidback line features pretty dresses, button-downs, and sweaters. This sustainable brand offers limited edition made to order pieces with new items available every week. You can find these picks here.
AYR stands for All Year Round, and this focus shows up in their seasonless essentials in versatile and easy-care performance fabrics that travel well, resist wrinkles, and look effortlessly elegant. You can find these picks here.
Romantic yet wearable pieces and pretty collectible accessories and jewelry characterize this slow fashion brand. Look for dresses to buy now and wear forever as well as special hair accessories and pretty earrings. You can find these picks here.
This sustainable brand makes easy elegant pieces that are as carefree to care for as they are to wear, including knit dresses, washable silk, and flowy pants. You can find these picks here.
French for “the line”, this brand focuses on the iconic stripe in their signature tees, sweaters, and easy elegant pieces with European flair. You can find these picks here.
Which of these brands seems most intriguing to you? And which of these staples deserves a place in your wardrobe? Let me know!