Ruts happen.
It’s easy to get stuck in the same old same old. Wearing the same styles in the same ways and the same colors and shopping at the same stores. It happens to all of us. Whether it’s out of habit or comfort or laziness, it can be easy to wake up one day and find that you’ve been wearing the same uniform for years.
One of the ways to break out of this rut is by shopping new stores and discovering new brands every now and then. A new brand can give your wardrobe life, give you direction and inspiration, and focus your personal style. It’s not just a source of new clothes. It’s a source of new ideas.
Pay attention to the way your favorite brands style the models. The hair, makeup, accessories, and even the sets all give clues as to a brand’s aesthetic. And can inspire yours.
Here, 10 brands I love and passionately believe are worth considering over 40. There is something here for everyone, from budget-friendly to fancy, minimal to preppy to ultra-feminine. Here, 10 brands that should be on your radar right now.
You can find all of these brands and items in this catalog.
Seams Friendly : Sustainable. Custom-Sizing. Natural Fabrics
Seams Friendly is unique in that it offers budget-friendly clothes that are customizable to your bust, waist, and height. Everything is made to order, which makes it very sustainable, and the items feature unique prints, many of them ethnic-inspired, as well as solids, in fabrics like linen and cotton.
I ordered 2 items, a black thick cotton twill dress, and a lightweight wine dress with a smocked waist.
They were kind enough to give me a code for 15% off: NADAMANLEY
Baltic Born: Feminine Affordable Wide Range of Sizes
If you’re looking for a special dress, you should definitely consider Baltic Born. Founded by 3 sisters of Scandinavian descent (hence the Baltic), you’ll find a wide array of dresses, jumpsuits, and other styles, most priced under $100. They make gorgeous pieces that are feminine, affordable, and available in a wide range of sizes. It’s the perfect place to find the next special piece.
One Quince: Luxury Essentials at Affordable Prices
A brand that we are obsessed with in the Ageless Style Program, One Quince offers chic minimal wardrobe essentials in luxury fabrics at seriously affordable prices. We are all a little obsessed with their $50 cashmere sweater. Lovely quality at an amazing price.
Sezane: Feminine French Effortless
If you’ve ever envied that feminine French girl aesthetic, Sezane is your brand. It captures that essence perfectly, with everything from well-cut jackets and pants to fabulous shoes and bags. But the easiest way to buy into the whole look is through their signature lacy tops and printed button-downs. The Pierro is a classic that you’ll wear for years to come.
Court + Rowe
This Nordstrom brand offers crisp, tailored pieces with a slightly preppy sensibility, most priced well under $100. You’ll find great basics and colorful staples that will become go-to’s in your wardrobe. I’m a big fan of their sweaters and striped pieces.
DuoBoots: Boots for every calf and foot
The only shoe brand on this list, DuoBoots is an innovative boot company that lets you choose 2 sizes of boots, the foot size and the calf size, so you can get a great fit even if you’re hard to fit. I have many members in my style program who struggle to find boots that fit, and this system is just genius. These are an investment, so choose a classic style and wear them for years. 🙂
Tuckernuck: Colorful Playful Bold
I’m a little obsessed with Tuckernuck, a lifestyle site with a mix of preppy, vintage, and modern styles. The site offers its own pieces as well as items from other, often smaller, brands. It’s a mix, in my mind, of J. Crew and Kate Spade. Love it.
Anine Bing: Minimal Modern Cool
Anine Bing is an L.A. based brand known for its effortless, minimal, and well-cut jeans, jackets, and tees. It’s become a go-to brand for influencers and celebs alike. The brand strives to combine American energy with Scandinavian simplicity, and offers luxury fabrics with an edgy attitude.
The Kit: Colorful Quirky Fun
“You have enough basics.” This hip, modern brand aims to be the most sustainable on the planet, since nothing is made until it is ordered, but the turnaround time is still relatively quick (10-20 days). Each of their pieces is available in one of many fabulous prints for unforgettable statement pieces.
Me & Em Timeless Trendy Luxury
The designer set out to create intelligent clothes for intelligent women, and this British-based brand delivers, with well-tailored pieces that are modern yet classic. And while the pieces are not inexpensive, they are a good value for the money.
Baukjen Sustainable Wearable Chic
With a commitment to sustainability, this British-based brand offers eco-friendly fabrics, plastic-free packaging, and wardrobe basics, everyday essentials, and special items as well.
I hope these brands gave you some potential new sources for filling in the gaps in your wardrobe and enhancing your style. Which of these looks most interesting to you?
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