Certain stores can be a little dicey when it comes to finding reliable style over 40. Without naming names, these stores largely fall into two categories:
- Too Young/Trendy/Edgy
- Too Old/Frumpy/Matronly
Honestly, it’s hard to decide which category is deadlier to your style, but if I had to pick one, I would say category 2. A look that is too trendy might come across as a little silly and over-the-top, but at least it won’t make you look like you spend your days rocking on the front porch with your knitting needles.
Not that there’s anything wrong with that.
I love porches. And rocking chairs. And knitting. (In theory).
But you know what I mean.
Fortunately, there are plenty of places left to shop that steer away from these two extremes. Sure, these stores will occasionally have a dodgy piece or two (and I identify them, below!), but for the most part, these are stores where you can confidently shop and know that you’ll find reliable, relevant clothes that make you feel stylish and confident.
As always, I’ve created a catalog where you can shop all of these pieces in one place.
Here, the safe places to shop at over 40.
In my mind, this is England’s answer to a J. Crew, with a very British twist. You’ll find colorful knits, comfortable and slightly quirky shoes, and every possible configuration of jersey dress. Skip the super-sweet pieces, like billowy blouses with peter pan collars.
Another British brand with a U.S. presence, L.K. Bennett is a go-to source for work-appropriate clothing, fabulous coats, and elegant pumps. Skip the overly stuffy, buttoned-up styles.
Reese Witherspoon’s brand has a crisp Southern preppiness that is timelessly appealing. It’s a great place to pick up holiday pieces, preppy basics, pretty dresses, but avoid overly sweet or young pieces like the Lee Ann dress, below.
For years, J. Crew has been a great stop for elevated basics and modern classics. Pick up great jackets, quality wardrobe staples, and cool-classic jewelry and shoes. Skip overly trendy or sweet pieces, like these mary janes.
& Other Stories
H&M’s middle-priced sister brand, & Other Stories offers updated pieces at moderate prices. Check out the wide assortment of flattering pants, fabulous knitwear, and accessories, but stay away from overly edgy and trendy pieces.
Club Monaco’s minimal pieces are at once timeless and modern, making them great wardrobe investments. Look for cashmere, work-friendly modern classics, and great dresses, but skip this season’s trickiest trend, the oversized collar.
Laid-back French luxury can be yours at Sezane, which offers signature blouses (the Pierro!), knits, and jackets as well as great shoes and bags. Skip overly trendy or sweet items, as usual. 🙂
Which of these brands is a go-to for you? And which is brand new? Let me know in the comments!